Boosting Sales Through Rebranding
Two things are certain in the drinks industry: rapid evolution and intense saturation.
With shifting consumer preferences, evolving buying habits, and a constant influx of new competitors, staying relevant is essential.
Brands that anticipate industry shifts and adapt strategically reap the rewards.
A rebrand should not be viewed as a short-term fix but as a long-term growth strategy — an investment in your brand’s future.
However, before diving into a rebrand, it's crucial to assess whether your brand truly needs a refresh.
Ask yourself:
Are sales declining, or are retailers delisting your products?
Is your brand starting to look outdated compared to newer, more innovative entrants?
Does your visual identity limit your expansion into new products or categories?
Are you struggling to connect with a growing, evolving audience?
Is your category oversaturated, making it harder for your brand to stand out?
If any of this resonates, it’s perhaps time for a rebrand.
A rebrand is more than just a facelift, if done strategically it can be a powerful business tool to elevate and take your brand to the next level.
A rebrand can….
Convince your customers to buy again
An emotional connection fosters repeat purchasing. Consumers have their favourite brands — the ones they return to time and again. Building loyalty requires a compelling, emotive brand story that extends beyond words. Done right, storytelling informs everything from packaging and aesthetics to product innovation. A strong narrative keeps customers engaged, and keeps them coming back.
Sway your customers to pay more
A rebrand can be a transformative revolution for a brand that feels stagnant or outdated. Thoughtful design and packaging can reposition a product, creating the perception of premium quality. We often design for a higher price point than the product actually sells for, because premium aesthetics drive higher perceived value. Subtle yet impactful elements — such as bespoke typography, custom glass, high-quality stock, and luxe finishes like varnishes and foils — can significantly elevate your brand's appeal
Get your customers to advertise for you
Word of mouth is more powerful than ever, especially in the digital age. Designing a brand with shareability in mind is a powerful strategy. Beyond packaging, your digital presence — how you look, speak, and engage — plays a critical role in driving organic advocacy. For brands targeting the Instagram and TikTok generation, aesthetics and engagement strategies must align with digital-first consumer behaviours.
And finally, expand your reach
A well-executed rebrand can also open doors to new markets and consumer segments. Whether it’s expanding to more premium product offers, becoming more unisex, talking to a younger audience, or breaking into new retail channels, repositioning yourself can significantly broaden your reach and appeal. Rebranding is not just about looking better, it’s about thinking bigger.
See for yourself, here’s one of our success stories:
“Since introducing the refreshed brand to the trade three things have occurred; sales have basically tripled, our margin has grown and clients that would not have approached the old daggy version have jumped on board. I’d call that a resounding success!”
— Mark Grant, General Manager – Wholesale, Alepat Taylor