In 1860, Frenchman, Ambrose Granjoux, planted a small vineyard just outside of Beechworth, Victoria, Australia. Today, the dry-stone walled vineyard, or clos, has been rejuvenated to its former glory thanks to its new owners. 

To bring homage to the original founders European heritage and traditional growing techniques, single-staked vines, decomposed granite, clay and slate soil, guide this low yielding, organic vineyard to produce fruit of the most exceptional quality.

Studio Guild created a premium textural look to tell the story of this very bespoke and unique
vineyard. The small batch range with premium finishes – heat deboss, sculptured embossed
foiling, rooftop emboss typography, required multiple vintages to be printed enabling the client to number and batch each year. This production problem solving also adds to the coveted, highly sought after offer.

The heat deboss of the dry-stone wall, features tiny insects including a lady bug, a bee and a dragonfly, adding to the story of the healthy micro-climate that helps this vineyard to produce exceptional fruit. The lady bug also sits on top of the cap as though continuing to protect the precious product inside after it leaves the vineyard. 

The logo identity was given a modern treatment of the traditional coat of arms style. Within the shield each element represents stories within the vineyard. The pear – a pear tree sits within the stone wall that is over 100 years old. The wild goat – the historical coat of arms image for the new owner’s name, Batheolomew. The mulberry – along side the pear tree stands a mulberry tree of equal heritage. The bird – the beautiful tranquil property is also home to many native birds.

To complete this premium offer, the branded lie down box entices the consumer to discover the treasures inside with the dry-stone wall and single-stake vine leading the story for what’s inside. Once opened, they are exposed to the beautiful artisan tissue paper created using historical mapping and documents from the original site. These have been sealed with a gold foil sticker that teases the consumer of the premium offer inside the bottle.