Lard Ass Butter approached Studio Guild to reposition them as a contemporary premium player in the Australian dairy market. The repositioning was about educating the consumer on the versatility of the flavoured butters.

Leveraging our well practised branding strategy, we looked at the landscape and saw a huge gap in the market for a unique proposition. Flavour and experimenting with cooking should be fun, so why was no brand owning that space? We created something that would cut through and make people stop in the aisle. To turn heads we needed to be bold and brave, completely going against traditional butter cues.

The rebellious Lard Ass name demanded an equally bold visual approach. “We’ve always been disruptive, because of our name, and now our brand and packaging reflects this. People really notice the new packaging. The packaging makes people want to buy it. It makes people smile! Something I hadn’t seen before with my old packaging. Now it really pops and the feedback from customers has been amazing, people really love it.” says Monica Cavarsan, Founder & Butter Maker.

The new brand identity reflects Lard Ass Butter’s innovative nature and that they are truly one of a kind. Their mission is to transform ordinary cooking moments into extraordinary flavour adventures.