In the heart of Paris, where the streets hum with café chatter and the scent of fresh croissants drifts through the air, a little poodle takes her daily promenade. With a confident strut and a twinkle in her eye, she is the very soul of French charm – playful, elegant, and effortlessly stylish.

She pauses at flower stalls, greets artists along the Seine, and turns heads wherever she goes. She isn’t just a dog, she’s a symbol of a lifestyle. One that celebrates beauty in the everyday, delight in the small things, and flair in every detail.

Inspired by this whimsical slice of Parisian life, ‘Le Petit Caniche’ was born. At its heart lies one instantly recognisable image, the little poodle, a playful yet poised icon that leaves a lasting impression. It tells our story without a single word: of lightness, sophistication, and unmistakable French character.

One glance and you're transported to a sunny Parisian terrace, a clinking glass, and a laugh shared between friends.

Le Petit Caniche “The Little Poodle”, Cotes de Provence Rose.

Studio Guild: Strategy, naming and brand development.