Red Dog Chillies offers a bold range of fresh, pickled, dried, and peri-peri sauce products, all crafted from homegrown chillies and peppers on a farm in Fernihurst, Victoria. The business is run by a couple who transformed their traditional farm into a thriving chilli haven. The brand’s name, Red Dog, is a tribute to their beloved red Kelpie, Lilly.

To capture the fiery personality and premium quality of the products, Studio Guild developed a brand identity inspired by Mexican street food culture. At the heart of the design is the iconic red dog, reimagined with a vibrant Día de los Muertos (Day of the Dead) twist. Traditional Mexican patterns and bold colours further anchor the branding to this lively and spicy theme.