You are here! The newly ARRIVED wine series for Liquor Marketing Group (LMG) is based on the social media trend of taking holiday snaps, including feet, to signify the arrival at an envious destination or proof of being there.

The strategy behind this entry level brand was to engage the consumer with a relatable story creating interest beyond the pack, bringing opportunity to build the brand through other channels. Maximum visual impact has been created to reduce costly finishes.