Studio Guild was approached by Moore’s Gin to create a stand out brand for their unique offer of a Gin infused with crushed pearls. Fitting for a female consumer, Studio Guild developed the name ‘Pearl Crush’. The name communicates the offer but also allows the brand personality to expand beyond the pack… “Will this be your next crush?”

Beautifully pearlescent and textural, the label uses a blend of two foils and detailed embossing on a pearlescent face stock. The laser foil creates a reflective display of colour when bouncing off light - just as it would under water in the glistening sun.

The client had existing glass-etched bottles so to cleverly connect the label to the bottle, Studio Guild created an unusual die line, that not only sweeps around the etched type, but looks like it is sitting at the bottom of the ocean